Did you hear? Google’s launching a new, upgraded version of its search engine soon. And just as important, the search giant released the developer’s preview of it today. GoogleGoogle promises that the new search tool (codename “Caffeine”) will improve the speed, accuracy, size, and comprehensiveness of Google search. Click here for full story

The AOP in the UK are holding this event in their July Forum. If you can't attend it's worth having a read below to massage your thought process and how these comments may be relevant to you...

Capitalising on global audiences has long been a conundrum for publishers. While many UK media owners have significant and growing worldwide online audiences, they are often fragmented and overlooked commercially.

With ad planning and buying within the UK focused on local or national campaigns, there has been little interest in buying overseas. 
 


But is this about to change? "More transparency from advertisers is key", says Joėlle Frijters, CEO and Co-Founder of Improve Digital. Joėlle will be among the speakers at AOP's Forum on 8 July, entitled Going Global - Monetising your International Audience.

The event will also feature speakers from Bauer, Carat Digital, Sky Digital Media and the Wall Street Journal - book your place online.

Ahead of the event, Joėlle gave us her thoughts on how UK publishers can capitalise on their international audiences:

Why do you think so many UK publishers are failing to fully commercialise their international audiences?

Fully commercialising local audiences is already a huge struggle for most publishers so, naturally, international audiences become a lesser priority. Furthermore, there are resource challenges such as the cost and time requirements for operating local in-house sales teams or in managing multiple sales houses or ad networks. 

Microsoft chief executive Steve Ballmer

Steve Ballmer, the Microsoft chief executive, said yesterday that the global advertising economy has been permanently "reset" at a lower level, warning that media companies should not plan for revenues to bounce back to pre-recession levels.

Research Highlights Effective Ways to Measure the Impact of Branding Campaigns  

NEW YORK, NY – June 18, 2009 – The Online Publisher’s Association (OPA) today released a new research study, “The Silent Click: Building Brands Online,” which will be unveiled during the “Eyes on the Internet” tour kicking off in San Francisco on June 18th. Throughout the tour, the OPA will address the findings and host panel discussions with senior agency and marketing executives about effective ways to measure the impact of branding campaigns beyond the click.

The study, conducted by comScore, assessed 80 of the biggest branding campaigns across 200 of the most trafficked sites over a month’s time analyzing consumer behaviors of those Internet users who were exposed to display advertising. “The Silent Click” measured three consumer actions: 1) searches conducted related to the advertisers’ brands; 2) site visitation, the traffic driven to the advertisers’ site and 3) consumer spending, the e-commerce transactions related to the advertisers’ brands.