Branded Content

Branded content, also refered to as branded entertainment and product placement, is a relatively new term being used in marketing circles. However 'custom magazines' or 'customer magazines' have been using branded content for a number of years and this technique is now being applied to other marketing delivery systems such as video (MySpace TV shows), websites and microsites within websites, webinars, blogs, instore magazines (supermarket magazines), etc. Infact branded content is bluring the destinction of what constitutes advertising and editorial or entertainment. Done correctly it provides a distinct benefit to the customer/ client relationship and ultimately long term sales.

We have over 15 years experience in creating content which we apply to a multitude of media channels.

To find out more about Branded Content and how we can help you. Call us today.